DATA SAVVY.

 INNOVATION CRAZY.

 INSPIRATION DRIVEN.

ABOUT

You know that feeling after you've run a 5K in your new Adidas sneakers and beat your personal record?

Or when you send a short Slack message from your phone to a coworker, and that saved you a 30 minute meeting. Or when you try a new Starbucks flavor and it tastes like it should be named after you...

You can say I'm obsessed with people, brands, and everything in between.

Yes, I constantly rave about my Adidas running shoes, I'm obsessed with Slack's convenience, and I can't help myself when it comes to an iced latte at Starbucks.

 

These feelings that I hold on to were built by interactions between humans or things, humans or brands -- and I'm passionate about being a part of this. But how?

Understanding human behavior through the lens of data.

I am a Marketing Analyst on the Brand Team for a corporate technology firm. I analyze data and trends to help create impactful interactions with people. VERY cool.

I am always striving to grow through leadership and innovation, and I'm constantly seeking out learning opportunities. Catch me analyzing digital behavior, storyboarding a brand narrative, or planning your next social outing. With a Starbucks in hand, of course.

 
 

EXPERIENCE

A few of the steps along my journey...

MARKETING ANALYTICS

IBM Security Marketing Strategy & Analytics Team

Present

Problem solving. Efficiency. Impact.

These pillars constantly cycle through my head as I spearhead opportunities to capitalize on every dollar spent understanding the needs and behaviors of clients.

MARKETING AND DATA ANALYST

IBM Security Brand Marketing

Aug 2017 - Feb 2019

I work with data so we can share our brand story in the best way possible.

DIGITAL & PERFORMANCE MARKETING INTERN

June 2016 - June 2017

Ask me about paid media, campaign management, data analytics, & marketing automation. An incredible learning experience about marketing and the corporate world.

ENTREPRENEUR AND CO-FOUNDER

HYPE hooks

Present

What happens when you're obsessed with learning, go out of your comfort zone, and follow your passions.

Check it out.

SELECTED APPLICANT

UT Austin class sponsored by Nike

August - Dec 2016

When you get to know me, you'll learn I'm crazy about health & fitness, fashion, and athleisure clothing.

See my journey and experiences along the way.

ACCOUNT MANAGEMENT INTERN

LiveIntent

May - Aug 2016

Building & fostering ongoing relationships with clients, analyzing & reporting on performance data, creating a blog post that was tweeted out by the company President...the best kind of startup experience.

Read my blog about how I made the most of my internship.

VP COMMUNICATIONS, TECHNOLOGY OFFICER, EXTERNAL RELATIONS OFFICER

August 2014 - May 2017

My goal was to enhance the marketing learning experience of my peers and students at UT Austin. I helped lead the organization from being a club, to a top 25 chapter in the nation for 2 consecutive years.

Check out what this club is all about.

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Race Director: Run for the Bikes 5K

May 2014 - Jan 2015

This was a passion project I worked on to help underprivileged children in the local Austin area. This was one of the most eye opening and life changing experiences.

See my race efforts here.

Read about the impact on the community.

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AMA International Conference

CONNECT

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